Carol Cone, “mother of cause marketing,” presents 12 spot-on trends detailing how businesses will be redefined by purpose in the coming years.

I’ve often thought that as corporations oust governments as the most powerful institutions, they have a responsibility to use their influence and money to not only address world’s most pressing problems, but also to enlighten their customers. It’s not only great for society, but great for business.

It’s exciting to see the way many companies relate to their consumers and the world changing.  If every company followed Cone’s advice, so many of our most pressing problems would dissipate. I hope her predictions are right.